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Rev Up Your Résumé: Expert Secrets to Add Power, Punch, and Personality
There’s no doubt about it, your résumé is an important tool in your
job search. It is a door-opener that can lead to interviews and job offers.
Often it’s your first chance to make a positive impression on people who can
give you advice, assistance, and referrals. And it must convey all of your
skills and qualifications in a powerful yet concise manner. That’s a
lot of expectations for one or two sheets of paper!
How can you keep your résumé from being drab, dull, ho-hum, weak, or boring?
Follow these expert secrets and you will have a résumé that is accurate, credible,
and professional while communicating your true value and worth to an employer.
- Be specific. When describing your job activities, include
examples of specific things you have done that have been valuable to your organization.
Be brief with general statements and generous with stories and examples. Your
résumé will be more credible and more powerful because you can back up your
statement of qualifications.
Here’s an example. “Contributed strategies
to increase customer loyalty and drive revenue growth” — tell the
specific story: “Developed
monthly customer focused newsletter providing investment advice and trading
strategies. Increased trading activity and generated significant referral
business that added 11% incremental business in 2004 and directly contributed
to record year.”
- Add numbers. As you can see in the previous example, it’s important
to document your successes by measuring results. This is how you know your
efforts were successful. Take a look at the various aspects of your job and
see if you can show an improvement, then add numbers or percentages that
are proof of your capabilities.
Every organization has criteria for success. Find out what matters to your
organization, then document how you have helped them to be successful. Consider
these areas of measurement that are meaningful to most companies:
- Revenue or sales growth
- Profit increase
- Cost control
- Efficiency improvement
- Productivity increase
- Waste reduction
- Activity increase
- Market-share growth
- Decrease in competition
- Let your personality shine through. Your résumé should be as unique as
you are. One way to do that is by including your specific stories, as discussed
above. Another is to share information about how you achieve results. Do
you do it by persuading or convincing others? By inspiring your team? By
sheer hard work and dogged persistence? Mention these kinds of traits in
your stories and in your Summary/Introduction, and you will have a résumé
that is like nobody else’s.
Consider the difference:
(A) Gained more than $400,000 in new business.
(B) Relentlessly cold-called every new business start-up in the county,
making as many as 20 cold calls per day for six weeks. As a result, gained
more than $400,000 in new business — more than twice as much as any
other sales rep in the office.
Here’s another example:
(A) Led successful membership drive that met all chapter goals for new
pledges.
(B) Provided inspirational leadership to a dedicated membership team. Gained
their support for new ways of approaching pledges; kept spirits high during
intense three-week pledge period that often involved 12-hour days. Achieved
100% of membership goals for the first time in 8 years.
Most job seekers make
the mistake of including too much detail about job duties in their résumés.
Keep in mind, job duties are the same for anyone who holds that job. What
makes you unique are the activities and achievements you contributed while
you held that job.
Employers want to know that you will be successful working for them. What
better way to prove it than by sharing stories that are specific, filled with
hard proof (numbers), and indicate how you achieved your results?
Marty Weitzman, NCRW, CPBS, IJCTC, CPRW
Gilbert Résumés
800-967-3846
For further information please contact
Gilbert Résumés
A Career Network Company
resumepro@gmail.com
800 967-3846
Fax: 732 536-4429
With an Expert Résumé Writer as your "career growth partner,"
success is just an e-mail or phone call away.
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