Sometimes our lives become so hectic that we don’t think before we make our next move, especially when it comes to the Internet. However, in one swift movement, our online image can be tarnished just by a few posts. What’s worse, it takes longer to win back the trust of your followers or even gain the confidence of a recruiter or hiring manger than it does to tear it down.
So, take some time to clean up your online image, even if you believe it’s spotless. Here’s how to get started:
Revamp every profile. Over the years, we tend to disregard certain profiles and give more attention to others. However, it’s important to keep a clean track record with all platforms, not just your favorites. Update your LinkedIn profile with your current work status, make your Twitter bio reflect your interests and industry, and list your experiences on Facebook.
Moreover, it’s important to get rid of the junk that has accumulated on your profiles. For example, if there are some questionable photos from your college days, get rid of them. Even though they may not be permanently deleted from the Web, at least they will be out of plain view.
Lastly, if you don’t use a particular profile anymore or you have a new blog, get rid of the old versions. It doesn’t exactly bode well for you if a hiring manager or recruiter finds dated material that’s not even updated. In this case, the “delete” button is your best friend.
Make some profiles private. Your privacy settings are important, especially when it comes to popular platforms like Facebook. Don’t be one of “those” people and leave it up to chance. Those who really want to find you will find a way, and they will judge you based on the content they see, even if it’s not by you or years old. However, if you don’t like the idea of ironclad privacy settings, at least hide things like your personal information, friends, images or videos. This will limit cases on mistaken identity and won’t put the spotlight on your private life.
Conversely, sites like Twitter and LinkedIn should remain open and updated often. Why? These types of social networking sites can bridge the gap between your personal and professional life if done correctly. They can be a huge asset to you, especially during the job hunt.
Stay away from bad influencers. It’s terrible to make assumptions about someone based on who they know. Unfortunately, that’s how it goes sometimes. However, knowing this information should help you make decisions, particularly regarding whom you follow and interact with. Just like good influencers can help you on your path to thought leadership and enhancing your personal brand, bad influencers can do just the opposite for your image. Be careful when networking with questionable characters, especially if your platforms are public. No matter how innocent you may seem, you can always be guilty by association.
I have known Martin for over ten years - and he was described to me then as the best resource for having a professional résumé. Today I would add he is also the best resource for Facebook, LinkedIn and other areas of social media, because when Marty creates your professional "image", the calls follow.
M.E., Business Development
Marty Weitzman, NCRW, CPBS, IJCTC, CPRW -- Providing expert résumé writing and career search services, including cover letter writing, direct mail campaigns, résumé e-mail and résumé fax distribution, résumé
posting, and target company research. Each résumé and cover letter is strategically written to provide maximum impact for your target audience.