The age of the private exhibitionist blog is over. Today, blogging has become the single most powerful platform on the internet for the individual, the professional, and the thought-leader.
When I graduated from college in 2000, there were no blogs. I’d had email for only about two years by then. But even then, the principles that make blogging so powerful still applied.
Our graduation keynote speech told the story. I went to Brown University, and if you know about Brown, then you know about its open curriculum. This meant for four years, I didn’t have to take science or math classes.
In fact, at Brown, as long as you fulfilled your concentration requirements, you could take anything you wanted. The school assumes that the student will choose classes they are truly interested in and therefore will work harder to succeed.
As you can imagine, this stance is still quite controversial in academic circles. That summer of 2000, sitting in my graduation gown, wondering if I’d been duped out of a real education by not taking math classes, the dean said something I will always remember.
“There are only two skills you need to have to be successful in life,” he said. “The ability to think critically. And the ability and willingness to communicate your thoughts through effective writing.”
I believe, now that I’m older, that these two skills are ALL anyone needs to win in life. Furthermore, after speaking with many hiring managers, I believe that these two skills are what companies look for above and beyond anything else.
Your blog demonstrates your ability to think and your ability to write, and these abilities are important to your future boss. And if you’re going toe-to-toe with other job candidates, your blog can pole-vault you into the office chair of your choosing.
Starting a blog these days is easier than it ever was.
For setting up a WordPress blog, I think Laura Roeder’s training Zero to Blogging is the best out there.
If you want something simpler, there is Tumblr or Posterous, both platforms that take less than 5 minutes to set up.
In Seth Godin’s Linchpin, he talks about being indispensable to an organization. It’s so easy these days for companies to off-shore or automate jobs. If you aren’t investing real emotional energy, and expressing your full self in the job, your position could be removed. But when someone is a thought leader, puts their heart into the results of the job, and otherwise shows that they are irreplaceable, that person wins in the end.
I have known Martin for over ten years - and he was described to me then as the best resource for having a professional résumé. Today I would add he is also the best resource for Facebook, LinkedIn and other areas of social media, because when Marty creates your professional "image", the calls follow.
M.E., Business Development
Marty Weitzman, NCRW, CPBS, IJCTC, CPRW -- Providing expert résumé writing and career search services, including cover letter writing, direct mail campaigns, résumé e-mail and résumé fax distribution, résumé
posting, and target company research. Each résumé and cover letter is strategically written to provide maximum impact for your target audience.