Jessica Peters

President / Chief Executive Officer

Driving Sales Revenue • Propelling Growth • Leading Winning Teams
Award-Winning Executive Leader with deep experience in driving exponential growth and profitability by developing and communicating a clear strategic vision, exemplary execution and continuous improvement.

456 E. Horizon Dr.
Phoenix, AZ 85003
602-555-3000
you@yourdomain.com

Team Leadership

Natural leader with a common sense approach to problem solving, unwavering integrity, and a tenacious belief that people are an organization’s most important asset.

Cost Control

Successful at controlling operating costs while growing sales by establishing site level budgets tying controllable expenses to bonus structures.

Turnarounds

Effective at turning around and transforming underperforming organizations into profit-driven, high-growth entities.

Sales Growth

Proven ability to grow start-up companies into $500 million organizations with multi-site operations, up to 500 employees and five-year sales growth records between 400% and 1,443%.

Maximized Performance

Excel at defining and aligning innovative strategies, key relationships and process improvements to deliver maximum financial and operational performance.

Achievements

Growth Strategy

$500 million in revenue and $121 million year over year sales attained by revising sales team bonus plan to align with growth parameters and expectations. This led to recognition as #85 on Inc. 500 ranking of privately owned companies and as one of the top 25 fastest growing privately held firms. Read Full Story
$400 million in revenue, 38% increase in net profit and a 33% year over year revenue increase accomplished by forecasting the potential return on investment to realign Board expectations and motivate leaders to see value of lower margin business within the sales mix.
52% in second year growth achieved by developing the marketing plan, logo and operations policies and meeting with International government leaders to establish a startup business.

Process Improvement

87% reduction in healthcare costs for employees, 48% increase in employee morale and a 14% drop in HR costs attained by steering Board to approve a change in the HR outsourced company. Read Full Story
66%+ reduction in service-call wait times, 35% drop in costs and 18% increase in image standards achieved by acquiring an in-housing repair and maintenance service.
40% boost in net profit, 32% increase in employee satisfaction, improved communication and cooperation between divisions, increased sales and enhanced morale achieved by hiring and implementing a third party HR professional.
32% increase in vendor member satisfaction and a 28% boost in vendor revenue generated by reengineering the vendor quality improvement process.

Community Relations

428% boost in charitable donations, improved traffic flow and enhanced employee and customer satisfaction achieved by running several philanthropic efforts. Read Full Story
325% boost in company-related charitable participation achieved by collaborating with a key community organization to raise funds for Hospitals.

Corporate Deal Structuring

Selected to provide full operational outsourced services for nine Oil locations expanding to 50 sites in two states within 18 months, driving revenues 620% and leading to selection as the fourth fastest growing company. Read Full Story
Negotiated and secured $600,000 bank loan with favorable interest rates and no additional collateral needed for stock acquisition purposes.
14% savings over original purchase price negotiated for a new business opportunity.

Mergers & Acquisitions

100% increase in revenue, 40% paper equity enhancement and a 28% decrease in site level expenses accomplished by leading the company in site image metrics, identifying and closing on strategic acquisitions and completing the procurement process for divested locations. This resulted in doubling site count over two years and growing largest branded franchise east of the Rockies in one year. Read Full Story
12% interest cost savings and 90% loan to cost financing secured by negotiating $20 million loan to finance and re-finance ten branded gas stations and convenience stores over three years.

Organizational Leadership

Improved employee morale and health by instituting two volunteer company-wide wellness programs and weight loss contests that achieved 32% participation with employees losing more than 600 pounds and a collective 311 inches in six months. Read Full Story

Profit & Loss Accountability

$300,000 refund from supplier received by leading an internal audit of rebates and allowances for gasoline and convenience store items and identifying mistakes.
52% reduction in chargeback attained by utilizing a cost benefit analysis of fraud department to propose and approve an increase for security and fraud control expenses.
24% drop in controllable operating costs realized while growing sales by establishing site level budgets tying controllable expense to a bonus structure.

Strategic Planning

1,443% sales growth achieved over five years representing 92% of revenues and 96% of profits by researching feasibility, conducting risk analysis, producing financial modeling and constructing forecasting estimates leading to Board approval for a new product line.
150% year over year sales increase achieved for a quick serve restaurant chain startup by devising and executing the business and marketing plans, designing logo and developing company policies.

Supply Chain Management

32% savings over suggested retail pricing realized by sourcing and purchasing equipment and services.
29% increase in vendor participation and revenue growth realized by leading team to develop and manage vendor programs that included pricing, rebate administration and promotional management processes.
22% decrease in marketing costs and a 6% savings in the cost of goods sold attained by instituting a policy of submitting RFPs on large ongoing purchases and negotiating marketing programs.
8% reduction in the cost of goods sold achieved and supply chain deliveries improved by instituting a supply chain management and warehousing strategy for key products.

Business Development

$5 million in top line revenues generated by approving key capital expenditures for new manufacturing equipment allowing for new print on demand card products.
28% return on investment and 3% boost in revenue earned by pushing the budget and business plan to Board for approval to expand into Canada.
18% increase in revenue and 12% increase in profitability attained by applying vision, forecasting, planning and budgeting examples to persuade Board to approve the budget and execute expansion into Germany.

Officer & Board Relations

612% increase in communications between leadership team and the Board and a 422% boost in Board involvement attained by implementing a five-committee structure.
28% improvement in efficiency and 12% savings achieved by redesigning the financial reporting requirements as Chair of the Finance Committee.

Multi-Site Operations

$10 million increase in sales revenue realized by conducting financial analyses and risk profiles to direct decision making for European and Canadian expansions.
58% increase in food service sales, 24% boost in carwash sales, 14% increase in fountain sales, 13% rise in ice cream sales and 6% increase in impulse sales attained by reengineering the customer facing sales processes.

Work History

Download My Resume

Education

UNIVERSITY – GRADUATE SCHOOL
MBA in Finance, Marketing & International Business

UNIVERSITY 2
Bachelor of Arts in Business

Professional Development

Food Service Certification & State Food Service Licensing
Training: Gasoline Station Dealer, Convenience Store Franchise, Franchises

National Association , Member
International Leadership Institute, Board Member
Fire Department Pension Board, Member

Contact Me

456 E. Horizon Dr.
Phoenix, AZ 85003
602-555-3000
you@yourdomain.com