Your “Elevator Pitch” – Keep it consistent with your brand

Focus on fine-tuning your elevator pitch (how you introduce yourself in networking – online and in person) to fewer than 30 seconds. Why 30 seconds? When you are networking, you want to focus on engaging with other people, finding out more about them, how you might be able to provide them with a resource for a particular challenge, etc. Networking is all about giving. Therefore, the traditional sixty second elevator pitch shifts more focus on you.