Martin really helped me understand how best to market myself through the many conversations we had while creating my résumé. The meetings and conversations also helped me tremendously during the interview process. As a senior executive for the past 8 years I thought I knew how to present myself including via my résumé, but after working with Martin I came to realize how off the mark my “product” positioning really was. The net result was a résumé that makes clear my many accomplishments as a senior executive and oddly enough increased the pride I had in the impact I’ve had over the past 20 years.