The Absolute Best Way to Figure Out Your Personal Brand

October 25, 2016 by Martin Weitzman

{Click here to read the original article on The Muse.}

If you’ve ever tried to develop your personal brand from scratch, you know that it’s an overwhelming process, to say the least. Where do you start? What should you include? What does “personal brand” really even mean?

Well, here’s some good news: We just discovered an amazing workbook from PricewaterhouseCoopers (PwC) that makes everything a lot more clear (and a lot more enjoyable). The beautiful, interactive tool will take you through the process of determining how you want to be seen by the world baby step by baby step: from figuring out your core strengths and weaknesses to defining your career passions and purpose to translating it all into your resume, elevator pitch, and more.

Basically, if you’re serious about nailing down your personal brand (and, yes, you should be), this is the best tool we’ve seen to make it happen. Download the workbook today, make a commitment to actually go through it over the next couple of weeks, and see just how effective a strong identity can be for your career.

Check Out the Workbook Now!

Read All Testimonials

BG, Chief Operating Officer

Marty is the best I’ve ever seen — a true partner! He is not only a master résumé writer but a career coach who deeply cares about his clients. I’ve referred countless executives to Marty over the years and his services always exceed my expectations. Marty is an absolute professional and I highly recommend him to anyone who wants résumé and career guidance that will differentiate them from the competition.

BG, Chief Operating Officer

GC, CEO & Chief Innovation Officer

Marty delivers EXCEPTIONAL value! When I was first introduced to him, I questioned how much impact he could have and whether it was truly worth the expense for what I already considered to be a reasonably strong résumé. Those questions vaporized after my first conversation with him. He attacked the challenge head-on, operated with professionalism and consistently validated his expertise in the category. He is proficient, hyper-productive, candid, and genuinely cares about the end result and YOU! The value exceeded what I paid and would use him again without hesitation. Best of all, his personality and sense of humor were a breath of fresh air. My best recommendation is to use him if you are looking to make an impact on your career!

GC, CEO & Chief Innovation Officer

JM, Digital Marketing

Marty is a results-oriented professional. When I was looking to put together a more impactful updated executive résumé and profile, a former co-worker told me that I had to work with Marty – and he sure was right! Marty was a pleasure to work with, being both professional and personable. He has a thorough process, asking thoughtful questions and digging for more information to ensure that a few short pages could most effectively capture and reflect years of experience.

JM, Digital Marketing

MM, Group VP of Marketing

Working with Marty Weitzman was an amazing and exciting experience. From our very first call, Marty immediately asked the right questions that brought out critical and important moments in my career that were missing from my previous résumé. Marty knew how to push and probe and shape my résumé to one that truly stands out.I am excited and proud of my résumé thanks to Marty and his process. I heartily recommend him to others. Thank you.

MM, Group VP of Marketing

JR, VP, Pharma Sales

I have been working in the medical space for over 20 plus years and I have been fortunate to work for and learn from some of the most dominating and globally recognized companies throughout my career. I found Martin Weitzman and I can honestly say that his overwhelming knowledge of several different industries taught me something about myself. I realized and “trusted” everything about what makes him very different from the other people and organizations that “try” to accomplish what he delivers. I plan on working with Marty and utilizing his knowledge for the rest of my career.

JR, VP, Pharma Sales

RF, Strategic Leader

Marty is a master at his craft. I was once in a dead–end job, being underutilized and not achieving my full potential. Through his services, I was able to turn my career around 180 degrees. His serious yet fun approach to creating your résumé and teaching you how to better market yourself is worth everything. Thank you again, Marty

RF, Strategic Leader

JC, Senior IT Infrastructure & Information Security

Marty’s approach to executive résumé writing is highly effective and I had a great experience working with him. He is a master of his profession and has very deep knowledge and understanding of the complex success criteria of the current job market. Marty will challenge you to bring out the best in you to ensure that delivery of the end product greatly exceeds your expectations.

JC, Senior IT Infrastructure & Information Security

PY, CFO

Highly recommend Marty’s résumé services. The output is fantastic but equally important is the process he makes you go through, to dig through your past, to think about and rediscover your accomplishments, achievements,and experiences which I found invaluable in presenting oneself in the best light and forcing yourself to spend the time to do the work.

PY, CFO

JG, General Counsel

I have enjoyed working with Martin throughout my career. He is an incredibly knowledgeable and detail oriented résumé whisperer, as well as a valuable career advisor. I wouldn’t hire anyone else! I highly recommend him to assist you during your next career search!

JG, General Counsel

TM, COO, Healthcare

I searched several executive résumé companies, once I found Marty. Lights out! He got right on the project within one hour. Marty’s services far exceeded my expectations. He worked with me throughout the whole process, including Saturday and Sunday, to make sure I had a superior résumé. He did an outstanding job! Five–star service. Thanks Marty.

TM, COO, Healthcare

EM, Compliance and Risk management Executive

Marty Weitzman’s résumé and career services are top notch and get results. Marty takes an individualized, highly professional approach to each client with whom he works. In addition to his expert résumé writing, Marty has devised a distribution system that gets you maximum exposure and puts your résumé in the hands of the right recruiters. I have been highly satisfied in all my dealings with Marty. It is truly my pleasure to recommend his services.

EM, Compliance and Risk management Executive

LL, President

Martin’s expertise and understanding of European culture and résumé writing made the difference for me. The résumé got me to the table without a doubt. Thanks so much, Marty, for taking the time to understand my specific situation and tailor my résumé for the target company. I would recommend Marty and his firm to anyone at the C-Suite level in need of professional advice.

LL, President

PS, Chief Financial Officer

It is a pleasure for me to recommend Marty Weitzman. His service and added value are simply outstanding (as many other happy clients will attest). Marty is very talented at picking out the most pertinent information and figuring out how to convey one’s story in the right fashion. I could not have been happier with the rewrite he did for me….and it quickly allowed me to reposition myself and cinch a new exciting role as CFO of a $100 million company. “You will not regret hiring Marty Weitzman!

PS, Chief Financial Officer

DH, Chief Marketing Officer

Marty is amazing at helping you stay focused on what is important and relevant. He helped me turn my 7–page résumé filled with too much detail into a focused and professional work of art. I have gotten many compliments on my résumé since working with Marty and I could not have done it without him. He is a true professional and is very good at what he does. Well worth the spend. I highly recommend Marty to anyone who is looking to build a professional résumé that showcases who you are and what you are capable of.

DH, Chief Marketing Officer

PV, Senior Marketing Executive

Marty is the best – period! He did a phenomenal job on my résumé. He really helped me put my best foot forward. He has great depth of experience with recruiting, hiring etc., and it shows in his work. I recommend him to all who are looking for new jobs.

PV, Senior Marketing Executive

DA, Chief Technology Officer

Martin really helped me understand how best to market myself through the many conversations we had while creating my résumé. The meetings and conversations also helped me tremendously during the interview process. As a senior executive for the past 8 years I thought I knew how to present myself including via my résumé, but after working with Martin I came to realize how off the mark my “product” positioning really was. The net result was a résumé that makes clear my many accomplishments as a senior executive and oddly enough increased the pride I had in the impact I’ve had over the past 20 years.

DA, Chief Technology Officer

AP. Executive Director, Facilities and Administration

Marty is simply the best. He has done wonders for my résumé and made me realize what my accomplishments were. If you are looking for a résumé writer – he is the one. I have sent family members and friends to him as well and he will not disappoint.

AP. Executive Director, Facilities and Administration

Marty, I cannot thank you enough or say enough about your service. I have had 8 phone calls and more than 15 email responses since the distribution of my résumé in 1 week! I have recommended you to my fellow senior leaders as the résumé and cover letters are unparalleled. I have seen what’s out there and so far none of my colleagues, friends, competition, etc. have produced products that compare to yours. Thank you for taking such good care of me, helping me “put my best foot forward.” You truly get what you pay for.