You’re ready to make a career move — maybe you’re looking for a new job, launching a side business, or eyeing a promotion. In all of these instances, boosting your personal brand can help you achieve your goal.
That’s because a strong personal brand is a carefully designed message that’s compelling and attracts the right people. It helps you stand out for who you are and what you do best.
You’re probably nodding along, because you already know all of this. You don’t need to be convinced how valuable personal branding is: What’s holding you back is the time commitment. Read more
The age of the private exhibitionist blog is over. Today, blogging has become the single most powerful platform on the internet for the individual, the professional, and the thought-leader.
When I graduated from college in 2000, there were no blogs. I’d had email for only about two years by then. But even then, the principles that make blogging so powerful still applied.
Our graduation keynote speech told the story. I went to Brown University, and if you know about Brown, then you know about its open curriculum. This meant for four years, I didn’t have to take science or math classes.
In fact, at Brown, as long as you fulfilled your concentration requirements, you could take anything you wanted. The school assumes that the student will choose classes they are truly interested in and therefore will work harder to succeed.
As you can imagine, this stance is still quite controversial in academic circles. That summer of 2000, sitting in my graduation gown, wondering if I’d been duped out of a real education by not taking math classes, the dean said something I will always remember.
“There are only two skills you need to have to be successful in life,” he said. “The ability to think critically. And the ability and willingness to communicate your thoughts through effective writing.”
I believe, now that I’m older, that these two skills are ALL anyone needs to win in life. Furthermore, after speaking with many hiring managers, I believe that these two skills are what companies look for above and beyond anything else.
Your blog demonstrates your ability to think and your ability to write, and these abilities are important to your future boss. And if you’re going toe-to-toe with other job candidates, your blog can pole-vault you into the office chair of your choosing.
Starting a blog these days is easier than it ever was.
For setting up a WordPress blog, I think Laura Roeder’s training Zero to Blogging is the best out there.
If you want something simpler, there is Tumblr or Posterous, both platforms that take less than 5 minutes to set up.
In Seth Godin’s Linchpin, he talks about being indispensable to an organization. It’s so easy these days for companies to off-shore or automate jobs. If you aren’t investing real emotional energy, and expressing your full self in the job, your position could be removed. But when someone is a thought leader, puts their heart into the results of the job, and otherwise shows that they are irreplaceable, that person wins in the end.
Your blog makes you irreplaceable. It shows you have something to say and the confidence to say it.
I don’t care if only your mother reads it for the first few months. Your blog is going to become your biggest career asset. Trust me!
What does HR not have a hand in? They manage hiring and layoffs, contracts, health insurance plans, and retirement accounts, and they also have a hand in the day-to-day details of employee satisfaction and experience. As an employee, HR can be an invaluable resource. At the same time, certain information isn’t able to be shared – unless they have to. Know what things HR might not be disclosing to you, so you can know what types of questions to ask them, or find the answers through other channels. Read more
Don’t assume that nothing happens!
If you have been hustling at year-end to try and land a new job but haven’t closed on anything yet, don’t assume that nothing will happen these last few days of the year. Yes, it is quieter, but use the down time to your advantage. More importantly, not everyone is taking time off, so you can catch people when they’re not as busy. Read more
No matter how popular and how easy it is to apply for jobs online or to network using LinkedIn, Twitter or other social media channels, the vast majority of people still find jobs the old-fashioned way: by talking to people they know and making face-to-face connections to people who can hire them. Networking from referrals, casual contacts and professional associations still beats online networking. Face-to-face offers the opportunity to move deeper and faster with your contacts. Read more
You not only have an up-to-date profile, but you also have a stellar headline, plenty of endorsements, and a photo that manages to make you look both professional and approachable. So you’re all set on that front, right?
Nope! Think again. Read more
Instructions provided by my friend, Jason Alba, noted LinkedIn expert and author of LinkedIn for Job Seekers and creator of JibberJobber, a contact management program.
Backing up your LinkedIn profile should be a once-a-month routine and is so easy to do:
Step 1: Go to your Profile – either View or Edit is fine.
2. Click the drop down next to Edit, and then click the link that says “Export to PDF.”
BONUS: Email that PDF file to a long-term email address, like your Gmail account. That way you’ll have it forever!
The holiday season euphoria is over. Now it is time to get your job search and/or career back on track. Now for 2012 my first bit of advice is this: “If the tools and game plan you used last year yielded limited or no results at all, don’t expect to see a dramatic change in results in 2012 using them this year.
What I suggest for the first week of the year is to reevaluate your resume, social media profile, job search strategy and your elevator speech to see if they need a tune-up or a major overhaul. Read more