Social Media


Could These Social Media Gaffes Cost You Your Job Hunt?

{Click here to read the original article on Careerenlightenment.}

Social media can be dangerous to your career if not used wisely. We know it, employers know it – hell, even Mark Zuckerberg acknowledges it. Every day, we hear stories of people fired, people hired and people’s lives ruined because of a stupid tweet or thoughtless comment.

The problem is, the things a person shares online quickly become their personal brand – and this includes the bad as well as the good. Read more


7 LinkedIn Rules That Will Make You an Online Networking Master

{Click here to read the original article on The Muse.}

LinkedIn has evolved to become one the most important and most prevalent resources for professional networking available. Used by more than 313 million people on an international scale, it’s no wonder why the social network has, for many professional networkers, replaced traditional forms of meeting and socializing.

Whether you network for job opportunities, sales prospects, or just overall experience, it’s true that LinkedIn can enhance your efforts — but it’s important to acknowledge a few considerations about the platform before you get too deep in your strategy. Read more


Here’s How to Get an Influencer to Notice You in the Next 5 Minutes

{Click here to read the original article on The Muse.}

Seconds after I added a well-known writer to my “Journalists I Admire” Twitter list, a little blue notification popped up.

[Well-known writer] followed you.

Soon after, I direct-messaged him to ask for writing advice. Our conversation moved from Twitter to email, and now he’s agreed to meet me for an informational interview when I arrive in NYC this summer.

Score. Read more


Make A Good First Impression On A Prospective Employer Before Sending Your Resume

{Click here to read the original article on Career Enlightenment.}

“You never get a second chance to make a first impression.” (Andrew Grant)

When we start the job-hunting process the very first step we take is crafting a resume for that dream position. There’s nothing wrong with that. Well, almost nothing. From an employer’s point of view, it’s a good idea to start building a relationship with the company before sending your resume to them.

The question is: How can you make a first impression on your potential employer before sending your resume? There are at least 5 ways you can do it. Read more


Want People to Accept Your LinkedIn Requests? Use These 10 Templates.

{Click here to read the original article on The Muse.}

This morning, when I logged into LinkedIn, I had nine connection requests waiting for me. Some were from recruiters, some were from total strangers, some were from fellow writers, and some were from old classmates — but they all said the exact same thing:

“I’d like to add you to my professional network on LinkedIn.”

It baffles me that everyone isn’t customizing their invitations — but in fact, very few people do. Those 300 characters can have a big impact, though: If you’re connecting with someone you know well, it’s a great opportunity to say something nice and reinforce the relationship. If you’re connecting with someone you don’t know well, it’s a great opportunity to remind him or her how you met. If you’re connecting with someone you don’t know at all, it’s your only opportunity to convince him or her to accept. Read more


LinkedIn inMail Templates: Referencing Mutual Connections

{Click here to read the original article on Career Enlightenment.}

Let’s face it, we often get a job based on who we know. Without the proper connections, we can constantly feel like we’re on the outside looking in. But the truth is friends of friends can often be the “in” you need. While Facebook can be a useful tool, LinkedIn is the professional arena to reach out to those contacts that you barely know. Read more


How to Create a Personal Branding Plan in 30 Minutes (Even if You Hate “Personal Branding”)

{Click here to read the original article on The Muse.}

You’re ready to make a career move — maybe you’re looking for a new job, launching a side business, or eyeing a promotion. In all of these instances, boosting your personal brand can help you achieve your goal.

That’s because a strong personal brand is a carefully designed message that’s compelling and attracts the right people. It helps you stand out for who you are and what you do best.

You’re probably nodding along, because you already know all of this. You don’t need to be convinced how valuable personal branding is: What’s holding you back is the time commitment. Read more


Why Every Job Seeker Needs to Blog

{Click here to read the original article on Career Enlightenment.}

The age of the private exhibitionist blog is over. Today, blogging has become the single most powerful platform on the internet for the individual, the professional, and the thought-leader.

When I graduated from college in 2000, there were no blogs. I’d had email for only about two years by then. But even then, the principles that make blogging so powerful still applied.

Our graduation keynote speech told the story. I went to Brown University, and if you know about Brown, then you know about its open curriculum. This meant for four years, I didn’t have to take science or math classes.

In fact, at Brown, as long as you fulfilled your concentration requirements, you could take anything you wanted. The school assumes that the student will choose classes they are truly interested in and therefore will work harder to succeed.

As you can imagine, this stance is still quite controversial in academic circles. That summer of 2000, sitting in my graduation gown, wondering if I’d been duped out of a real education by not taking math classes, the dean said something I will always remember.

“There are only two skills you need to have to be successful in life,” he said. “The ability to think critically. And the ability and willingness to communicate your thoughts through effective writing.”

I believe, now that I’m older, that these two skills are ALL anyone needs to win in life. Furthermore, after speaking with many hiring managers, I believe that these two skills are what companies look for above and beyond anything else.

Your blog demonstrates your ability to think and your ability to write, and these abilities are important to your future boss. And if you’re going toe-to-toe with other job candidates, your blog can pole-vault you into the office chair of your choosing.

Starting a blog these days is easier than it ever was.

For setting up a WordPress blog, I think Laura Roeder’s training Zero to Blogging is the best out there.

If you want something simpler, there is Tumblr or Posterous, both platforms that take less than 5 minutes to set up.

In Seth Godin’s Linchpin, he talks about being indispensable to an organization. It’s so easy these days for companies to off-shore or automate jobs. If you aren’t investing real emotional energy, and expressing your full self in the job, your position could be removed. But when someone is a thought leader, puts their heart into the results of the job, and otherwise shows that they are irreplaceable, that person wins in the end.

Your blog makes you irreplaceable. It shows you have something to say and the confidence to say it.

I don’t care if only your mother reads it for the first few months. Your blog is going to become your biggest career asset. Trust me!


4 Keys to Scoring Amazing LinkedIn Recommendations

{Click here to read the original article on The Muse.}

How do we as humans make purchase decisions? In large part, we make them based on social proof.

What do others say about this product or that? Does someone we admire and trust rave on and on about it? Think for a moment about Yelp. How many times have you gone right over to — not company websites — before trying out a restaurant, a new hair stylist, or a resume writer?

My guess is plenty. You do this because you want to see what others are saying, and you’re going to base your decisions, at least in part, on these reviews. Read more


Using Your LinkedIn Profile to Change Careers

{Click here to read the original article on Career Enlightenment.}

Read this LinkedIn headline and tell me what you think:

Creative problem solver with a committed heart currently seeking a position with a company where I can make a difference!

Personally, I probably wouldn’t click that profile.

Often, people struggle with knowing where on their profile to tell the world they are “seeking a position.”

If you are an active career changer, I’m sure you’ve thought about it too. If you do it wrong, you will not only scare away every recruiter who reads your profile, you will probably have a hard time building your network as well. Read more